of David & John Anderson


in 1933 DJA started to sell to retailers directly


The partners decide to convert the partnership, which has served the company excellently, into a private limited company. Hence Mr. W. A. Readman of Lambie & Readman of Glasgow enters the BoD of the new born company which continues working as DJA Limited.



The company reaches a turnover equivalent to one million pounds a year.


A decision is taken for the domestic market to sell to retailers directly: a choice which, after the initial difficulties, proved to be fully justified. At that time, a sales office and warehouses were opened in the West End of London, in Woodstock Street and a shirt factory in the City.